The Power of Perceived Value

2 days ago

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

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Case Study: Jamming Out

Sep 20

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...

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Why Can't Things Be Easier?

Sep 18

Do you ever wish things didn't have to be such a hassle in life? It's those little recurring irritations that can drain your energy and bring you down. Unfortunately, we can't help you make sur...

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Case Study: A Cheese-y Promotion

Sep 13

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: Rest...

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Case Study: Don't Bottle It Up

Sep 05

An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...

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Case Study: A Not-So-Silly Idea

Aug 29

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-fi...

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5 Environmentally-Friendly Promotional Products

Aug 22

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of products t...

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Case Study: Beach Balls? Bingo!

Aug 14

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program in t...

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10 Tee-Rific Golf Promo Products

Aug 07

Whether you're hitting the golf green for an event or you manage your own green - these are the perfect golf promo gifts for your coworkers, golf green staff, and more! 1. Golf Bag 2. First Aide ...

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8 Home Office Essentials

Jul 30

Your employees work hard - and often longer hours when they're working from home. Surprise them with a little treat like one of these 8 Home Office Essentials! Temblor Speaker + Wireless Charger ...

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Product Safety: What You Need to Know

Jul 23

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

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7 Ways to Take Advantage of Your Lunch Break

Jul 16

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

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Case Study: Employee Appreciation Gift

Jul 08

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...

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Case Study: Thank You for Spooning

Jul 01

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. ...

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8 Promotional Product Ideas for Students of All Ages

Jun 24

Whether it's a Big 12 university or an elementary school, people love to show off their school spirit! So, we chose eight promotional products that are perfect for both students and teachers of all ag...

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Case Study: Don't Run from this Promo!

Jun 16

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships. Th...

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6 Mood-Boosting Promo Products to Beat the Winter Blues

Jun 09

Winter can be a hard season for lots of people. Between the colder weather, shorter daylight hours, and increased social isolation this year, many folks will feel the winter blues. Also known as Seaso...

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Case Study: Real Modern Recognition

Jun 02

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...

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4 Products to Help Save the Rainforests

May 25

Did you know that a new animal species is discovered in the Amazon Rainforest every two days? From pink dolphins to black caimans to jaguars and tiny frogs, the rainforest is home to some of the world...

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Case Study: A StuPENdous Promotion

May 18

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchas...

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Case Study: Hay, Where'd You Get That Tote?

May 10

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A VIP...

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Case Study: Sign the Deal

May 03

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Satin P...

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6 Stuffed Animals to Cuddle Your Way to Happiness

Apr 26

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the night...

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How Promo Products Can Tell Your Brand's Story

Apr 19

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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Five #Trending Gift Baskets

Apr 11

Gift baskets are the best way to give a little something of everything. Whether your recipient is a fan of chocolate or cheese, show them a little love, all wrapped up in one! Here are five #trending...

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Your Graphic & Web Design Cheat Sheet

Apr 04

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

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Say Cheese!

Mar 28

Can’t get enough of this milk-based product we call cheese? Whether it’s presented on a charcuterie board or straight off the wheel, cheese is a delectable treat for us all (as long as you...

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You Can Bank on These 7 Promotional Products

Mar 21

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaw...

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Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Mar 14

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you’d love to snag an advertising deal with? Brands like ...

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Relax and Unwind With These 10 Promo Products

Mar 06

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...

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Case Study: These Calendars Aren't Week

Feb 27

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank inc...

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7 Sources to Boost Your Creativity

Feb 20

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

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8 Dental Products That Will Make You Smile

Feb 13

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that he...

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It's Pizza Time! 6 Pizza Products You'll Fall In Love For

Feb 06

Did you know that pizza has been around for a really long time? Pizza has been around since antiquity when the Romans, Egyptians, and the Greeks would all layer flatbreads with toppings, and even the ...

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Case Study: Back in Business

Jan 30

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients com...

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Case Study: Let the Games Begin!

Jan 23

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. Ho...

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Case Study: Plastics Make it Possible

Jan 16

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

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5 Promo Products to Make Your Office Safer for Employees

Jan 09

As business’ doors open back up and employees step into the office, it’s essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business that...

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5 Healthy Tips for Business Trips

Jan 02

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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7 Promotional Products For Those On the Go

Dec 25, 2022

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

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Case Study: Health & Wellness Spas

Dec 18, 2022

Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage f...

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Case Study: Guess the Flavor Lip Balm

Dec 10, 2022

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps De...

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How to Make Rush Orders Less Stressful

Dec 02, 2022

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that’s okay! Getting your order in last minute doesn&r...

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6 Snap-Worthy Products for Every Photographer

Nov 25, 2022

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...

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6 Promotional Products for Music Lovers

Nov 17, 2022

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

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Case Study: A

Nov 10, 2022

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...

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Give Your School Clubs a Boost With These Promotional Products

Nov 02, 2022

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

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6 Products to Take to Your Next Family Picnic

Oct 26, 2022

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. T...

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Case Study: Happy to Hang Around

Oct 19, 2022

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

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3 Simple Ways to Boost Your Mood Right Now

Oct 04, 2022

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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Case Study: Promo'd to a Tee

Sep 27, 2022

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities. T...

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8 Essential Office Supplies for Remote Workers

Sep 19, 2022

Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in the p...

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The Value of Custom Packaging

Sep 12, 2022

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...

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Our Top 10 Favorite Eco-Friendly Products

Sep 04, 2022

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

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6 Promotional Products That Put the “Fun” in Fundraiser

Aug 27, 2022

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitable c...

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Case Study: Bear With Us

Aug 20, 2022

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it was...

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6 High-Tech Promotional Products

Aug 13, 2022

It seems like there are new cutting-edge gadgets coming to market every day. It’s getting hard to keep up with what is really going to make your life easier and what’s just hype. We&rsquo...

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Case Study: You Can Count on Us

Aug 05, 2022

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavirus...

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You Need More Cowbell

Jul 29, 2022

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

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6 Books That Every Business Owner Should Read

Jul 22, 2022

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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Your Product Decorating Questions Answered

Jul 14, 2022

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

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Case Study: A Spoon-taneous Promotion

Jul 07, 2022

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mugs w...

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8 Items for Restaurant Promos that Sizzle

Jun 30, 2022

Have you heard the word? Indoor dining is back, baby! For restaurants, bars, cafes, and more looking to spread the good news that they're fully operational again, promotional products are a great way...

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Case Study: It's Raining Cats and Dogs

Jun 22, 2022

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...

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Case Study: Bringing Back the Fanny Pack

Jun 15, 2022

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...

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Earbuds and Speakers and Headphones - Oh My!

Jun 08, 2022

Music connects us as humans -- it transcends boundaries, cultures, race, and language! You can instantly connect with someone you may not have over the mutual love for a song or a band. Whether it's h...

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Case Study: Stick to the Schedule

May 31, 2022

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

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Case Study: Pull Up a Chair and Stay Awhile

May 24, 2022

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

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Case Study: You've Got the Power

May 17, 2022

A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. Sin...

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Case Study: Shine Bright

May 02, 2022

Description: Sunglasses and Sunglass Case Industry: Food & Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during ...

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Reusable vs. Disposable Items

Apr 24, 2022

Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup f...

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10 Tweetable Quotes for Motivation

Apr 17, 2022

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

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Case Study: A Prom Ticket Keepsake

Apr 10, 2022

A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets Des...

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Top 3 Color Trends for 2022

Apr 02, 2022

Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-tren...

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Case Study: Make a Spectacle

Mar 26, 2022

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given ou...

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Branding 101: What Makes a Brand Powerful

Mar 19, 2022

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Case Study: Write to Paradise!

Mar 11, 2022

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for comple...

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Case Study: Charity Fundraiser

Mar 04, 2022

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

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6 Morning Routine Products That Will Wake Anyone Up

Feb 25, 2022

Everyone has their very own personalized morning routine. It doesn't matter if you wake up 3 hours before work or 20 minutes before you have to rush out the door, with Pop-Tart in hand, we all have ou...

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The Best Promotional Products for Sports Fanatics

Feb 18, 2022

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...

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Case Study: A Shoe-In

Feb 10, 2022

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate level....

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5 Promo Products for People Who Love to Plan

Feb 03, 2022

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...

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The Ultimate Holiday Food Guide

Feb 03, 2022

It's a universal truth: The holidays mean food. Whether you're breaking out an old family recipe or you're trying something new for the first time, the holidays are a time where you can come t...

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It takes a motivated team to deliver for your customers!

Apr 05, 2021

I believe recognition is the key to employee motivation and job satisfaction. Salary, benefits, flexible work hours, and other criteria are important, but it is recognition that is the source of job f...

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STAND OUT - In a World of Options

Apr 05, 2021

Doing business today is competitive. Customers have almost unlimited access to information and a world of choices. Building close relationships of trust and familiarity are the best way to insure you ...

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The next major challenge

Mar 16, 2021

In 2013 the smart phone changed the face of business because it changed the way people buy. People no longer had to go to a store to buy what was available. Now they could shop the world instantly usi...

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Are you staying connected with employees and customers at home?

Feb 15, 2021

One of the biggest trends we are seeing is the growing importance of messaging in the home. So many of us are working from home, attending school at home, exercising at home that the importance of sta...

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Promotional products you can feel good about.

Feb 15, 2021

Evidence of climate change is all around us and awareness of the need to adopt a more sustainable lifestyle is increasing. This is something promotional products buyers should consider when selecting ...

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Do you struggle to manage your promotional inventory?

Feb 10, 2021

Promotional Products offer many advantages over other forms of promotion. Products can be given directly to your target audience reducing waist and, in many cases, kept for a long time. For this reaso...

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The frustration of coordinating apparel orders for a large group!

Feb 09, 2021

Here is a situation that might sound familiar. You are planning an important event next month and all the top people in your company will be there. Everyone is depending on you to put on a flawless ev...

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Here is what I have learned about employee engagement.

Feb 09, 2021

Just three years ago I was a happy-go-lucky outside salesman. Then on January 8th, 2017 everything changed. I became the owner and manager of the 50-year-old family company I helped my father build. P...

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2021 Trends in Promotional Products

Feb 01, 2021

Many of our clients ask what's trending now in promotional products. Conventional wisdom would assume that since all events are canceled the promotional products business would be slow. Surprisingly, ...

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Front Line Workers getting vaccinated!

Dec 21, 2020

We were happy to see this order for lapel pins come through last Friday from Long Beach Memorial Medical Center. Happy because the dedicated people on the front lines are getting vaccinated against CO...

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Good news from CX&B!

Oct 12, 2020

Announcing another new capability for you! We have added Matt Mullen, a direct mail specialist to the team! This is exciting news for all CX&B clients because they can now benefit from free consultin...

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Protect Staff and Clients

Aug 21, 2020

The Protection Collection The Protection Collection offers a set of options to keep you safe at home and in the office.

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The Staying Power of Promotional Advertising

Aug 18, 2020

One of the best things about promotional products advertising is that people keep and use the items that carry the promotional message. Sometimes these items are kept and used for many years. Have...

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50th Anniversary Countdown

Jun 07, 2020

July 16th, 2020 marks our 50th year in business. In the weeks leading up to our anniversary we're sharing a little more about who we are and how we got here. We are forever grateful to all our...

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Events Canceled...

Mar 25, 2020

In person events and presentations are canceled for now but that doesn’t mean you have to fold up your tent! We’ll help you bring your event message to your clients directly using direct m...

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Ever Feel Like a Robot

Aug 27, 2019

Dear Corporate Marketers, Event Planners, Trade Show Coordinators, and Inside Sales Managers, Ever feel like a robot? You’re so busy taking care of the mundane details of making sure your t...

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Outdoor Product Ideas

Jul 08, 2019

Add your logo or message to this high-quality gear, perfect for the outdoor aficionado, the nature-loving novice, and everyone in between.

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Here's an example of Creative Trade Show Marketing... the Elizabeth Perry Way!

Jul 01, 2019

Recently Elizabeth Perry of B2 Insurance contacted me to order pens. From the start of our conversation I knew she was someone I wanted to work with. She didn't just tell me the type of pen she wanted...

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Take Time To Communicate and Develop Relationships!

May 03, 2019

When on the job many of us feel pressure to get more done. It's almost like taking time to get to know our customers and coworkers is not a good use of time. We tend to keep conversation to a minimum,...

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Collaborative Magic with Angelica Pequeno!

Mar 28, 2019

At a networking event a young woman approached me as I was in conversation with some other attendees. She asked me for my card and said she would be in contact. Sure enough a couple weeks later I...

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Are relationships important to you?

Mar 27, 2019

Here’s a little known fact that can be a game changer when it comes to building stronger ties with those we work with. A gift, when completely unexpected supercharges relationships. We a...

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Focus on Customer Appreciation... Here's Why

Mar 25, 2019

The key to cultivating customer appreciation is to give a memorable gift when it is least expected. You will find that your investment will reap many rewards. Creating a memory that surprises someone...

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Trade Show and Event Planners - Take Care of Number ONE!

Mar 10, 2019

According to reliable sources, here are some of the biggest worries facing trade show coordinators: TOP 5 EXHIBITOR CHALLENGES - according to PPAI International 1. Cost & Logistics 2. Competitio...

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Best Advertising Pens

Nov 19, 2017

What are the best pens for advertising? When it comes to advertising pens there are almost unlimited choices available. For me the bottom line is, which pen will the most people keep and use....

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Fund Raising Idea

Nov 14, 2017

A NEW Idea! Recently my good friend and business associate Joey came up with a great idea. "Why not sell earthquake/disaster kits to raise funds for our schools?". I think it's brilliant... See an ex...

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Cultural Symbol

Nov 14, 2017

Cultural Symbol Fenton Mitchell, the founder of our company was fascinated by bees. He often talked about honeybees and their importance to the ecosystem. He kept hives on his property and the ...

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Custom Fidget Spinners

Nov 10, 2017

Sure, lots of people have Fidget Spinners, but not the Custom Fidget Spinner! The design possibilities are limited only by your imagination. From characters, to shapes, to icons, it will WOW your...

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Pop Sockets are just cool

Nov 10, 2017

A PopSocket® sticks flat to the back of your phone, tablet or case with its rinsable, repositionable gel. Once extended, the PopSocket® becomes a media stand for your device, a photo or textin...

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How to be your client’s first choice in a world of options

Jun 22, 2017

Doing business today is competitive. Customers have almost unlimited access to information and a world of choices. Building close relationships of trust and familiarity are the best way to insure you ...

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May 15, 2017

Celebrate Success! When I was a young salesman I didn't allow myself to get excited about small victories. I'd downplay them because I had set high expectations for myself and was afraid of gettin...

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May 15, 2017

Does this man look happy? Everyone needs to feel like they belong. We all need to be part of something bigger than ourselves. That's why recognizing people is so important. We all have a powerful ...

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The Specialist

May 16, 2017

Do you specialize? If you have expertise in one area of your business consider becoming a Specialist. When you are a Specialist your clients and prospects only need to remember one message. Peopl...

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